New Challenges

Retail in general, and wine retail in particular, is facing several unique challenges (#retailapocolypse). From selecting the right inventory and optimizing your store for ecommerce solutions to training and retaining staff managers have a lot of moving pieces to monitor.

The Challenge

  • Online Retail

    • Selling and buying wine online is not easy for retilers and consumers.

    • Consumers often don’t know the wines yet

  • Recommendations

    • Most recommendation systems work with customer sales history or a very limited inventory

    • Product recommendations for complex products not possible despite existing data

  • Customer Data

    • existing customer data cannot be converted into meaningful knowledge to generate sales

    • There is a cold start problem with new customers