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WineGenie goes live

Posted by rkessler at 6:30 AM on Jul 29, 2020


WineGenie goes live - A revolution in online wine retail is on its way


Château du Bordeaux - an established German retailer for fine wine and specialized in Bordeaux - decided to go live with Genie Enterprise’s WineGenie recommendation system. This is a major step to roll out the Personal Digital Sommelier in a larger market.

Online Retail was already becoming more and more important for Château du Bordeaux in recent years, but the COVID-19 crisis and the lockdowns made this topic even more urgent. However, not being able to make targeted recommendations that are customer specific as you could in a traditional brick and mortar, was a major issue. Mr. Steinherr the founder and CEO of Château du Bordeaux was looking for a solution and found it in WineGenie.

WineGenie is a high tech wine recommendation system based on the wine drinker’s individual taste profile. A sensitive taster is not going to like the same wine as someone who loves intensity of flavor. Since each customer is unique, WineGenie helps them to find wines that fit their personality and lifestyle.

Mr. Steinherr saw the potential right away and quickly decided to go forward with an integration to his existing online shop system. The project was executed smoothly with the help of Genie Enterprise’s dedicated team and WineGenie is now working within the shop environment of Château du Bordeaux and is as Digital Sommelier also consistent with their branding.

This groundbreaking project will help Genie Enterprise to further develop the product and get it ready for a major roll-out in the wider retail and hospitality sectors of the wine industry in the US and globally.

WineGenie is now in its pilot phase and Genie Enterprise is looking for strategic partners worldwide to further test and develop the product.

If you speak German you can try out WineGenie directly on Château du Bordeaux’s website by clicking on the “Digitaler Sommelier” button with the genie shaped icon.


Or you can learn more about your unique wine personality and get a personalized wine recommendation in English language on the generic WineGenie website.